How a single-location TOPS practice hit $66,910 in new starts — in 30 days, without adding headcount.

  • 89x ROI on Tier 1 fees

  • 0% no-show rate on automation-booked consults

  • Time-to-convert cut from 36 days to 13 — no added headcount

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See the full Month 1 results from Simply Orthodontics

Simply Orthodontics runs on TOPS. In their first month using automated follow-up alongside TOPS, they recorded results that changed how they think about consult conversion.

What changed in Month 1

Simply Orthodontics runs on TOPS. Here is what their first 30 days looked like:

$66,910 in new starts

AI-driven intake captured demand that was previously lost after hours and on weekends.

89x ROI on Tier 1 fees

For every $1 spent on DiffusionSMB, Simply Orthodontics generated $89 in new starts.

0% no-show rate

Every consult booked through automation showed up.

Zero no-shows in Month 1.

The system running alongside TOPS

DiffusionSMB sits alongside your existing TOPS workflow. Nothing changes in how you operate — it simply captures the demand you're currently losing after hours.


Simply Orthodontics ran on TOPS before and after. The difference was what happened at 1:14am when a patient wanted to book.

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